Menu: Montlake Cut

Montlake Cut is a sophisticated fresh fish & raw-bar restaurant in Dallas, Texas inspired by the Pacific Northwest Duwamish tribe. This menu rebrand aims to reflect the tribe's tribute to the sea in every detail such as: subtle watercolor fishing illustrations, linen covers suggestive of boat sails, a hand-painted logo reflecting boat signage, and the use of a sailor's knot to bind the menu together.

Menu Front Cover (above) & Open Menu (behind)
Sailor's Knot & Native-American Beading
Sailor's Knot & Native-American Beading
Hand-Painted Logo
Hand-Painted Logo
Close-up of Grommet Binding
Close-up of Grommet Binding
Menu Front Cover (left) & Inside Spread (right)
Introductory Page Illustration
Introductory Page Illustration
Final Page Illustration
Final Page Illustration
Menu Spread Illustration
Menu Spread Illustration
Introductory Menu Page
Front Covers of Menu (Side View)
Front Covers of Menu (Side View)
Back of Menu
Back of Menu
Front of Menu (Angled View)
Front of Menu (Angled View)
P  R  O  C  E  S  S
Creating a Stencil for the Logo
Creating a Stencil for the Logo
Testing Stencil
Testing Stencil
Applying Stencil to Cover
Applying Stencil to Cover
Grommet-Binding Test
Grommet-Binding Test
Created by Annie Evans & Sharon Mathew. Spring 2018.

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