Ad Campaign: Beautywell Project

Colorism is prejudicial treatment of same-race people based solely on their skin color. The dominant voice regarding colorism is from retailers, manufacturers, and advertisers to consumers. This campaign creates a new dialogue in the colorism conversation that speaks the truth through its message: You do not own your success if you alter yourself to societal standards to achieve it.

Operating Elevator
Operating Elevator
Opened Elevator with Mirror
Opened Elevator with Mirror
Operating Elevator
Operating Elevator
Opened Elevator with Mirror
Opened Elevator with Mirror
Operating Elevator
Operating Elevator
Opened Elevator with Mirror
Opened Elevator with Mirror
Operating Elevator
Operating Elevator
Opened Elevator with Mirror
Opened Elevator with Mirror

Advertisements & Creative Direction: Annie Evans & Sharon Mathew
Advertisement Model Images: Zoltan Tombor, Vogue India, Susan Markisz, & Sharif Hamza
Digital Screens: Rodrigo Monge & Brittnee Gayet

Click ​​​​​​​here to view our research documentation and project explanation.
A quarantined student project. Completed Spring 2020.

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Brochure: YWCA USA
The Ladder Alliance Success Store
Website: Ladislav Sutnar Portfolio
Menu: Montlake Cut
TCU Intercultural Center
Conceptual Design: Futuristic Skyscraper
Mobile App: Joppa Medical Supplies
Texas Children's Hospital Women's Pavilion
LinkedIn Toronto Headquarters
Feature Spread Magazine: Freeing Gastronomy
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